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Sunyoung Hwang (Production Director, NEXON)
Location: Room 3009, West Hall
Date: Tuesday, March 21
Time: 10:50 am - 11:50 am
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass
Topic: Business & Marketing
Format: Sponsor Developer Summit
Vault Recording: Video
Audience Level: All
The key to a successful game is simple: give users what they want, and keep giving it to them. Yet the challenge always lies in knowing how; how do companies discern what users truly want, and how do they create a boundless, self-perpetuating platform to continue providing? This session will outline NEXON's answers to those questions through its knowledge of user behavior accumulated over the past 20 years of MapleStory live service. Combined with blockchain technology, MapleStory Universe offers an expansive ecosystem that enables users to fulfill their needs for self-actualization. Sunyoung Hwang, the former Director of MapleStory and current Production Director for MapleStory Universe, will share the radical steps NEXON is taking as it embarks on a whole new quest to set an unprecedented model for MMORPGs.
Attendees will learn about the main pillars of "fun" from playing an MMORPG and how blockchain technology can amplify that core experience. Along with some case studies, this session will provide an analysis of which user objectives blockchain technology can fulfill through in-game and meta experiences.
This session is for anyone in the tech industry, not limited to gaming or WEB3. No prerequisite knowledge of NEXON games is required, but a general grasp of MMORPGs would help understand the context of why NEXON is seeking blockchain for its most renowned franchise, MapleStory.