Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by pass type, topic, and format. You will be able to build your personal schedule directly within the event platform, once live early July 2021.
Chris Zukowski (Marketing Consultant & Strategist, Return To Adventure Mountain LLC)
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing
Vault Recording: TBD
Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation
What is normal when you market your game? What is a good click-through rate on a Steam page? What will happen if my game gets covered by a big streamer? Are virtual festivals worth it?
Chris Zukowski will review real-world data from recent indie games and show you what to expect when you market your game.
If you ever wondered "how will my game sell when I launch?" this talk is for you. Attendees will have a clearer picture of how games similar to theirs perform on Steam. What are the best case scenario? What is typical? What is the worst that can go wrong? I will show you in this lively talk with real-world examples.
This talk is for anyone who is releasing a PC game in 2021 and developing their marketing strategy to cope with it. You will have a better understanding of what to expect and how to avoid the pitfalls that other games have encountered.