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What to Write So People Buy: Selling Your Game Without Feeling Sleazy

Chris Zukowski (Founder, Return To Adventure Mountain)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

You know how to write hours of character dialog, hundreds of pages of lore and world-building, but are coming up blank when it is time to write about your game on your Steam page. Why is it that everything you write comes off sounding like something a used car salesman would say? It is ok and totally understandable. In this talk, Chris Zukowski will teach you the basics of Copywriting in a way that doesn't feel sleazy.


Attendees will learn what to send your email list subscribers, what should be in your game descriptions on Steam, and how to write content for Reddit and Imgur without getting down voted for self promotion.

Intended Audience

Anyone who needs to sell a game to strangers on the Internet.