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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Why Should We Use 100 Phone Interviews to Solve the Problem

Jiasheng Hu  (Senior UX researcher, NetEase)

Date: Thursday, July 22

Time: 4:20pm - 4:50pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Production & Team Management

Format: Session

Vault Recording: Video

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

The method that conducting 100-case phone surveys combines well with the game development, and ensure the long-term operation. We implemented this solution (100 phone surveys) in the Ghost mobile game (ranking top 10 in Appstore China area).


Through this course, you can learn how to establish a set of feedback mechanisms between product teams and players after the launch of new game content. You may learn how to figure out the core problems and the players' needs. You may also learn how to prioritize solutions to ensure the long-term stable operation of online games.

Intended Audience

Anyone interested in game design and user experience research