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Why Should We Use 100 Phone Interviews to Solve the Problem

Jiasheng Hu  (Senior UX researcher, NetEase)

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Production & Team Management

Format: Session

Vault Recording: TBD

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

The method that conducting 100-case phone surveys combines well with the game development, and ensure the long-term operation. We implemented this solution (100 phone surveys) in the Ghost mobile game (ranking top 10 in Appstore China area).

Takeaway

Through this course, you can learn how to establish a set of feedback mechanisms between product teams and players after the launch of new game content. You may learn how to figure out the core problems and the players' needs. You may also learn how to prioritize solutions to ensure the long-term stable operation of online games.

Intended Audience

Anyone interested in game design and user experience research