Zoe Bell (Executive Producer, New York Times)
Location: Room 2002, West Hall
Date: Thursday, March 23
Time: 10:00 am - 11:00 am
All Access Pass, Core Pass
Business & Marketing, Production & Team Leadership
Vault Recording: Video
Audience Level: All
Wordle is the rare zeitgeist game to get acquired and continue to grow. Go behind the scenes with Zoe Bell, Executive Producer of New York Times Games as she describes the three key tenets of the team's development philosophy around Wordle: First do no harm; Add player value; and Buy a game you love and treat it like you built it. This talk will cover the initial acquisition, the transition, the push to put Wordle on all the New York Times surfaces, and how a non-subscription game ended up growing the Times' subscription business.
Attendees will gain an insight into successful game acquisitions and capitalizing on a viral game's success.
This is for anyone interested in game development, particularly live operations.