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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

'Wordscapes': How Design and Analytics Keep a Blockbuster Game Growing

Theodore McCormick  (Lead Game Designer, PeopleFun)

Demmie Apte  (Senior Director of Analytics, PeopleFun)

Location: Room 2002, West Hall

Date: Friday, March 24

Time: 3:00 pm - 4:00 pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Design

Format: Lecture

Vault Recording: Video

Audience Level: All

At five years old, Wordscapes has grown into one of the world's most-successful mobile games. At the center of its longevity and what ultimately has kept players coming back is the collaboration between design and analytics to create successful new features.

In this session, PeopleFun's Lead Game Designer, Ted McCormick, and Senior Director of Analytics, Demmie Apte, will pull the curtain back on how live-ops design has continued to drive Wordscapes' LTV growth, generating a 20% growth over the last two years. They will also show how the collaboration between design and analytics has evolved over time, to the benefit of Wordscapes players and to the revenue performance of the game.

Specifically, Ted and Demmie will explore the design and analytics behind the features, Wordscapes Wildlife and Lost Treasure event.


Attendees will gain a hands-on understanding and walkthrough of how Wordscapes' designers grew the success of Wordscapes through Live-Ops design, as well as what data analytics have done to support this growth and how they've been analyzed.

Intended Audience

This for anyone on the design and data sides of game development looking for tips on the concrete implementation of economy design. There is no specific prerequisite knowledge necessary for this session.