GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, topic, and format. All registered attendees will be able to build their personal schedule in the mobile event app, once live early 2022.

GDC Masterclass courses require a paid pass to attend. Class sizes are kept intentionally small and seats are limited to ensure every student receives one-on-one assistance from the instructor. Pass pricing per course varies, please review the passes and pricing page for more details and secure your spot today!

XAI-Enhanced Data Driven Player Churn Analysis for Actionable Decision Making

Yu Xiong  (Senior AI Expert, Netease)

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing, Production & Team Management

Format: Session

Vault Recording: TBD

Audience Level: No

This talk will introduce a new churn analysis framework for online games, which utilizes XAI to automatically mine the possible churn cases, provides actionable advice for further specific improvements, and tracks and evaluate the "post-treatment" effects for each adjustment. We will also present the valuable general principles for collecting user churn features of high quality. The whole framework consists of three stages including churn prediction modeling, explanations generation, and the intervention (evaluation included). Besides the module details, we will also give some practical examples of how to deploy our system into different types of games such as card games and MMORPGs. It is very encouraging that our system has been successfully adopted into multiple popular online games released by NetEase. Equipped by our decision support system for actionable churn analysis, these games can make swift and effective moves for keeping both the newcomers and the current active players.


- A good summary of the current solutions for game player churn analysis.
- An inspiration for applying explainable AI methods to automatically mine possible churn causes for further actionable decision making.
- An introduction of the whole schema for maintaining player engagement and product health.

Intended Audience

- The game designers that are eager to make games more attractive.
- The game operation/marketing teams that aim to maintain player engagements.
- The game user researchers/analysts.