GDC 2025 Session Viewer
Xsolla Developer Summit: Breaking the Myths: Breaking Myths: The truth About measuring UX and player acquisition in mobile games (Presented by Xsolla)
Berkley Egenes (Chief Marketing and Growth Officer, Xsolla)
Adam Smart (Director of Product for Gaming,, AppsFlyer)
Location: Room 2024, West Hall
Date: Tuesday, March 18
Time: 2:10 pm - 2:40 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Business & Marketing
Format: Sponsor Developer Summit
Vault Recording: Not Recorded
Audience Level: All
When we discuss experience and player acquisition in mobile games, there’s no shortage of myths, misleading metrics, and guesswork. Are your ads bringing in valuable players —or installs that churn? Does your UX keep players engaged, or are hidden friction points driving them away? It’s time to cut through the noise and get to the actual data.
In this session, we’re bringing in Xsolla’s Partners at AppsFlyer and a real success story to share real-life case studies and hard-hitting insights on measuring, analyzing, and optimizing retention and acquisition more effectively. We’ll debunk common misconceptions, reveal what truly impacts retention and revenue, and show you how to build a data-driven growth strategy that works.
If you’re tired of vanity metrics and want the absolute truth about measuring success in mobile gaming, don’t miss this conversation. It’s time to break the myths and take control of your game's future.
Takeaway
Going directly to consumers can be an effective way to overcome some game development challenges. Marketing and engaging directly with players can open up many opportunities, and this session's industry professionals will offer valuable information about user acquisition and player engagement.
