GDC 2025 Session Viewer
Xsolla Developer Summit: The Dirty Truth About Funding and Games (Presented by Xsolla)
Justin Berenbaum (VP, Strategic Planning and General Manager, Xsolla Funding Club, Xsolla)
Jenny Xu (Jenny Xu, CEO and Founder, Talofa Games)
Tony Grayson (Studio Head, Summitsphere)
Location: Room 2024, West Hall
Date: Tuesday, March 18
Time: 3:00 pm - 3:30 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Business & Marketing
Format: Sponsor Developer Summit
Vault Recording: Not Recorded
Audience Level: All
Securing game funding can be the difference between launching a hit or watching your project crash and burn. But too many developers fall into the same traps—signing poor deals, giving up control, or running out of money at the worst possible moment.
In this high-energy session, Talofa founder Jenny Xu and Summitsphere founder Tony Grayson will share insights on navigating the complex landscape of game funding. They will discuss the biggest funding mistakes studios make and how to avoid them. From pitching pitfalls to poor budgeting, they will expose the red flags, fine print, and myths that can sink your project before it gets off the ground. They'll reveal what worked for them, and we'll explore funding options, from grants and publishing deals to private investors and alternative models.
Make sure to attend and gain valuable insights from industry leaders and set your project on the path to success.
Takeaway
Avoid common funding mistakes that can sink your game. Learn to spot bad deals, budget wisely, and secure the right financial backing. This session breaks down pitfalls, red flags, and smart funding strategies, so you can keep control, stay funded, and turn your vision into a successful launch.
