GDC 2025 Session Viewer
Xsolla Developer Summit: Influencers in Gaming: Hype? Hustle? Huge ROI? (Presented by Xsolla)
Rix Tran (Director of Creator Partnerships, Xsolla)
Pete Basgen (Global Gaming Lead, Wavemaker Global)
Andy Steig (Influencers and Gaming Community Director, Stand Up To Cancer)
Lily Chanta (Program Mangaer, CreatorU)
Location: Room 2024, West Hall
Date: Tuesday, March 18
Time: 4:40 pm - 5:10 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Business & Marketing
Format: Sponsor Developer Summit
Vault Recording: Not Recorded
Audience Level: All
Influencers are everywhere in gaming—driving hype, shaping player opinions, and making or breaking game launches. But are they worth the investment, or is the industry stuck chasing clout with no clear ROI?
In this no-nonsense session, we break down the real impact of influencers in gaming. From massive successes to costly misfires, we explore what works, what doesn’t, and how to tell the difference. Should you go all-in on top-tier creators? Or is micro-influencer engagement the smarter play? How do you measure success beyond vanity metrics? Most importantly, how do you ensure your influencer strategy drives players, not just views?
Join us as we cut through the noise, share relevant data, and reveal what moves the needle when working with game industry influencers. If you’ve ever wondered whether the results are worth the effort—this talk has the answers.
Takeaway
Learn what truly drives game success when working with gaming influencers. This session breaks down what works, what doesn’t, and how to measure real impact beyond vanity metrics. Discover when to invest in top-tier creators versus micro-influencers and how to build a strategy that moves the needle and turns views into engaged players.
