GDC 2025 Session Viewer
Xsolla Developer Summit: The Scariest Threat in Mobile Gaming: Losing Control of Your Players (Presented by Xsolla)
Berkley Egenes (Chief Marketing and Growth Officer, Xsolla)
Josephine Friday (Sr. Director, Global Enterprise Business Development, Xsolla)
Location: Room 2024, West Hall
Date: Tuesday, March 18
Time: 10:50 am - 11:50 am
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Business & Marketing
Format: Sponsor Developer Summit
Vault Recording: Not Recorded
Audience Level: All
In mobile gaming, the biggest nightmare isn’t player churn or high UA costs—it’s losing control of your players. When you rely solely on third-party platforms, you give away valuable player data, sacrifice revenue to hefty platform fees, and limit your ability to engage your audience directly. The scariest part? You’re building someone else’s business instead of your own.
Enter web shops —your ultimate weapon for taking back control. By selling in-game content directly to players, you slash fees, boost margins, and gain first-party data to fuel more effective marketing, personalized offers, and stronger player loyalty. A web shop lets you own the experience, increase lifetime value, and future-proof your business in a constantly shifting industry.
Don't let platforms dictate your success. Discover how launching a web shop can help you build a direct, profitable relationship with your players and why the real horror story in mobile gaming is leaving your fate in someone else’s hands.
Takeaway
Going directly to consumers is an effective way to overcome game development challenges. Marketing and engaging directly with players can open up many opportunities, and this session's industry professionals will offer valuable information about user acquisition and player engagement.
