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Zwift: The World's Biggest Esports Metaverse (Presented by Zwift)

Steve Beckett  (Chief Marketing Officer, Zwift)

Stephen Waits  (Distinguished Engineer, Zwift)

Location: Room 2009, West Hall

Date: Thursday, March 24

Time: 10:00 am - 11:00 am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Viewing Experience: In-Person

Vault Recording: Not Recorded

Audience Level: Prefer not to say

Zwift

Zwift is the fitness company born from gaming. Zwift knows that games can engage the mind to drive the body and our global community of millions of riders, racers, and runners show us that every day. Zwift believes that games are critical to an integrated vision of our online lives and demonstrate the idea of a metaverse that's not limited to VR headsets. By transforming our bodies into game controllers and allowing millions to connect with each other, Zwift is the original metaverse of fitness. Zwift is also uniquely positioned to advance esports beyond traditional gaming to a new, full-body expression. Zwift has, with the IOC, the Tour de France, and the UCI (international cycling governing body) hosted races with the best cyclists in the world, as well as the undiscovered talent coming up through the ranks to make a name for themselves in cycling esports.

Takeaway

Zwift recognizes that gaming is a dynamic, innovative space that can affect meaningful change in the world, both at the highest levels of sport and for a global, passionate, engaged community that wants to be more active, more often.

Intended Audience

Zwift wants to connect with builders, designers, and thought leaders who want to be a part of a new era for esports and who want to advance a stronger vision of how we'll become fitter, stronger, happier and more well-connected with each other in the future.