Ekta Chopra joined e.l.f in January 2016 and brings over 20+ years of Technology experience from private equity and retail companies. She is the Chief Digital Officer for e.l.f. Beauty and is responsible for digital transformation in her current role, including eCommerce, engineering, data ecosystem, enterprise applications, security and Metaverse Web 3 technologies. She is actively involved with leading e.l.f. Beauty's digital efforts to grow our digital footprint across the globe. She enjoys volunteering at non-profits by building their technical capacity and is a member of Silicon Valley CIO/CTO groups as a thought leader.