2025 Speakers
Sini Downing, Creative Director, Side
With a career spanning nearly two decades in VO production, Sini Downing is a veteran of the games industry. If you’ve heard a character speak in a game you’ve played in the past few years, chances are Sini helped make it happen. As Creative Director for SIDE, the leading audio services provider for the games industry (and part of the PTW family), Sini oversees the teams guiding developers’ visions through Casting, Directing, Writing, and Studio Experience, resulting in fantastic performances that enhance each game. Throughout her career, Sini has spearheaded initiatives to advance industry standards, from championing fair treatment for actors to mentoring aspiring talent through various programs. Her extensive project management experience includes contributions to acclaimed titles such as The Witcher series, Assassin’s Creed: Syndicate, and Cyberpunk 2077, and her dedication to knowledge sharing is evident through her contributions to training programs and insightful podcasts. Sini's unwavering commitment to quality and excellence continues to shape the success of SIDE and PTW and charts the future of voice production in the games industry.