Firdaous joined Unilever in 2015 after 9 years working on various roles at the L’Oréal Group and The Body Shop. She has always had a passion for brands with purpose, brands that take action to make the world a better place. With over 6 years of working on Dove, Firdaous has led a new marketing model called ‘Others Say’ engaging with the outside world, to drive maximum talkability particularly on the brand purposeful campaigns and innovations. Firdaous is an advocate for positive beauty, also driving Dove’s sustainability agenda, leading on key topics such as cruelty-free, fighting plastics waste and driving Dove’s Forest conservation and restoration efforts. Firdaous is French Moroccan and lived between Rabat and Paris as a child. Six years ago, she moved to London. Outside of work, she is a mum of
triplets enjoying life in London.