Nitin Gupta is a visionary entrepreneur who has made significant contributions to the ad-tech industry. He has been instrumental in bringing programmatic media exchange to India and introducing the concept of ""performance from programmatic"" to deliver high-value campaigns. His vision behind Xerxes, the award-winning platform that is the core engine of Xapads programmatic division, has been a game-changer in the industry.
Nitin has built upon the core values of the industry and rebranded them with technology, creating a unique blend of traditional advertising and digital innovation. He has been the driving force behind the growth of Xapads Media, transforming it from a garage start-up to a global company with an expansion in six countries, nine offices, and a team of over 150 employees.
Nitin's optimistic nature and passion for technology have inspired him to constantly seek out new ideas that can bring about positive change. He firmly believes in the power of the global market and views it as a space where people can coexist, help each other, and collaborate to find solutions. As a Dreampreneur, Nitin is dedicated to building scalable start-ups and making a difference in the world through his work.