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Anthony HalesSenior Technical DirectorSIDE Global

With a rich background in media, Anthony began his career at QVC as a TV Floor Manager before transitioning into technical roles and eventually becoming a Sound Operator. His experience in post-production audio ignited his passion for this specialized field, leading him to SIDE where he has played a crucial role in shaping the company’s audio delivery. Today, Anthony oversees the technical output of SIDE’s projects, managing a talented team of engineers, coordinators, and editors to deliver high-quality audio for numerous titles. He emphasizes the importance of delivering realistic and emotional performances, which has always been SIDE’s ethos. Projects like Dying Light 2 showcase his ability to coordinate extensive voice production efforts across multiple locations and languages, meeting tight deadlines while maintaining high standards. Throughout his career, Anthony has navigated significant industry changes, particularly during the pandemic, where he tackled new technical challenges in recording processes. Despite the demands of the job, he cherishes the collaborative culture at SIDE and highlights memorable projects, such as his work on Battlefield, where he and his team captured dynamic performances that brought authenticity to the game.

Presenting:

Connecting the Global Game Development Community