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Tracey JohnContent DesignerNetflix

An avid gamer and veteran writer, Tracey John has been creating digital experiences for brands across video games, television, e-commerce, and healthcare for more than 16 years. Formerly a games journalist for MTV, Wired, News Corp., TIME, and Forbes, she went on to become a narrative designer at Gameloft, where she shipped more than 20 mobile games, including chart-topping titles like “My Little Pony: Friendship is Magic” and “Cars: Fast as Lightning.”

After Gameloft, she worked on the design and development of gaming experiences aimed at physicians and patients, including mobile apps, virtual reality, and augmented reality. She was also a UX writer for DirecTV, and later Bank of America, where she worked on the bank’s first AI virtual assistant, “Erica.” After serving as a creative director at Havas Health and a consultant for agencies working on virtual reality and mixed reality projects, she became the Studio Lead of Narrative Design at King, where she worked on “Candy Crush Saga” and other titles. Most recently, she has joined Netflix as the Content Designer on the Interactive Experiences team working on interactive titles in the vein of “Black Mirror: Bandersnatch.”