Makoto Kanabayashi is a Producer/Technical Director at DENTSU INC. located in Tokyo, Japan. He leads the cross-organizational project, 'XRX STUDIO,' within Dentsu which focuses on XR business development and transformation. Makoto is recognized for his AR applications, which have won numerous awards including the CANNES LIONS and CLIO awards. He also operates and produces Metaverse events and develops platform systems. In 2021, Makoto produced the first-ever Metaverse event at Tokyo Game Show, 'TOKYO GAME SHOW VR 2021'. He brings a wide range of expertise to his projects, including business development, experience design, business design, PR, and technical roadmap planning, and has successfully led various Metaverse projects. Makoto has also supported the Japanese launches of overseas services including Facebook, iAd, Spotify, and Flipboard, leading them to success. Makoto is a seasoned XR professional who has been involved with AR since around 2012 and VR since around 2013. In his free time, Makoto enjoys photogrammetry.