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Raelene Knowles Communications & Member Services ManagerInteractive Games & Entertainment Association

Raelene Knowles is the Communications and Member Services Manager for IGEA (Interactive Games & Entertainment Association in Australia), where she has worked since 2009. In fact, Raelene joined the games industry back in the year 2000 and has held various marketing roles for different publishers and distributors. Raelene thoroughly enjoys being a part of and contributing to this thriving and ever-changing industry. At IGEA, Raelene is primarily responsible for providing value and service to the membership via research, insights, data, communications, social and networking events.


Raelene is the Executive Producer of the DANZ series of research across Australia and NZ which is a biannual research project that examines the demographics of those who play video games as well as the behaviors, usage and community attitudes towards games. Further to that, the DANZ studies have evolved to look at how games are being used in the community for purposes beyond pure entertainment such as health, education, industry and the economy. Outside of work, Raelene enjoys spending time with her family including 2 teenage sons,  booking holidays and keeping fit.