2025 Speakers
Roberto Kusabbi, Senior Director of Product Marketing, King
Roberto Kusabbi, Senior Director for Marketing for Candy Crush Saga has a track record of executing high-impact campaigns at King. With a keen eye for innovative strategies, Roberto has been instrumental in the success of the All Stars 2024 campaign. Roberto Kusabbi is the Senior Director of Product Marketing at King. With over 18 years’ experience in Marketing, Roberto leads on developing comprehensive strategies that leverage market and player insights to drive engagement with, and propel the success of, Candy Crush Saga. Prior to King, Roberto worked with global brands including PlayStation, Sky TV and Tottenham Hotspur Football Club. Roberto joined King in 2020 with a strong background in social media and digital marketing. He spearheaded the Candy Crush #10YearsOfFun campaign - including working with some of the best-known UK creators in the award-winning ‘Candy Cave’ show. Roberto is dedicated to creating content that captivates, delights and brings fun to both new and existing audiences. Roberto’s expertise goes beyond the gaming sector, and he enjoys mentoring young talent across the TV, technology and sports industries. Which he hopes to continue in 2024, along with creating unique and engaging opportunities for the Candy Crush Saga player base, bringing fun events in and outside the game.
