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Odile LimpachProfessor for Economics & EntrepreneurshipSpielFabrique

I am a professor at the TH Köln, Technical University of Cologne at the Cologne Game Lab. I teach Economics and Entrepreneurship for Video Games I am also co-founder of the accelerator SpielFabrique and works as Strategic Consultant for serious games and cross-media projects. Between, 2007 and 2014, I was the managing director at the German entertainment software studio Blue Byte. Before I was the managing director of Ubisoft GmbH. I graduated from business school in France and completed my MBA in the USA. I am also involved as a volunteer in the areas of vocational training and media development. Furthermore, I act as an advisor (CCEF) for the French Ministry for International Business Development. PROFESSIONAL EXPERIENCE Since 2015 Professor for economics and entrepreneurship for games at the TH Köln - University of Applied Sciences - Cologne Game Lab The class "Economics and Entrepreneurship for Games" is designed to introduce basic knowledge of macro and micro economics as well as some theories of media management, human resource management and project management. At Cologne Game Lab, the class "Economics and Entrepreneurship for Games" is a mandatory course in the Bachelor of Arts in Digital Games and in the Master of Art in Digital Games. Since 2016 Co-Founder of SpielFabrique 360° Franco – German Accelerator for Videogames We aim at developing the French-German Ecosystem for startups in videogames and research the factors of success of these companies. The SpielFabrique Acceleration Program consists of online and on-site coaching which last nine to twelve months at the most. Together with partners (NRW Film und Medienstiftung, CNAM Enjmin, ARTE, Microsoft) student's teams and young companies are offered individual mentoring and financially funding. 2008 – 2014 Managing Director (with Power of attorney), Blue Byte GmbH Managed the studio, carried the full profit and loss responsibility, defined and implemented the company strategy. Negotiated and implemented the buying of an external studio in Mainz (60 persons) and managed the complete integration within Blue Byte. Initiated and implemented a change strategy to become a multi projects and multiplatform (Console, PC, Online and Mobile) studio. Managed the growth of the studio from 40 persons to 300 within 4 years. Participated actively to the steering of the game projects with the project managers. Created the business cases of all projects and follow up on economic results. Defined and implemented the HR strategy to grow and expand the skills profile of the studio in all fields of videogame development. Started and grew the online Free To Play business for seven games, position the studio as online specialist within the group and expanded the activities to online publishing worldwide. Reported to headquarters in Paris, being part of an online task force. Represented the company toward governmental institutions. 2000 – 2007 Managing Director for Germany and Austria (with Power of attorney) Ubisoft GmbH Managed the subsidiary with profit and loss responsibility, defined and implemented the company strategy. Supported and actively steered the buying and integration of two big videogame brands and studios (Settlers and Anno). Grew the subsidiary from 30 to 80 persons, increased the market shares to become No 3 independent publisher on the market. Responsible for the distribution and marketing of the portfolio of video games in Germany and Austria. Managed closely the relationships with the key accounts, defined and implemented the marketing and sales strategy. Founded and grow the Austrian subsidiary. Created the HR strategy and develop numerous HR activities. Developed business relationships with several German developers to acquire distribution rights. 1996 – 1999 Marketing Manager for Ubisoft GmbH in several positions 1998-1999 Marketing Director Created, built and recruited the complete marketing department of 15 persons to take care of PR, product positioning, trade marketing and advertising strategies and implementation. 1997-1998 International Marketing Manager Racing Games Worked closely with the creative teams to follow on development mandate, create game positioning and proposing international marketing and sale strategies to the subsidiaries worldwide. Reporting directly to the headquarters in Paris. 1996-1997 Product Manager Video Games Marketed the Gaming portfolio of Ubisoft, among others Rayman Playstation and POD PC. Responsible for the product management and the launch of the games on the German market. 1994 – 1996 Deputy administrator at 3H International Spedition Supported the managing director in all administrative tasks, responsible for introducing an ERP software together with the headquarters in Marseille CURRENT ACADEMIC PROJECTS Creation and development of an incubator at the Cologne Game Lab – Cologne Game Inc Conception, implementation and running of the incubator for Students Games Start Ups. Organization of mentoring, coaching, workshops and negotiation with local partners for finding financing opportunities. Publishing Strategies for Indie Developers in western markets Research of strategies and publishing opportunities for independent developers. Deep analysis of the market, interviews of developers. Design of a framework to decide on publishing opportunities. Market Analysis Work Group Initiate and animate a student group to follow and analyze the videogame market evolutions. Various sources of information are categorized and valued, analyses are made and shared with the Cologne Game Lab actors. Marketing for Serious Game to improve refugee's literacy, Antura and the letters Conception and writing of the marketing strategy and objectives. Coordination of the operations by a group of volunteers. DIN Serious Game Metadata Format Member of the working group to establish a DIN Format for Serious Games in Germany