2025 Speakers
Seb Long, Managing Director, Player Research
Sebastian Long is MD of Player Research (a Keywords Studio), the leading agency for insight into players and play. As a gameplay researcher Seb has led design-improving playtest studies for hundreds of games, spanning all genres, audiences and platforms - including for beloved IPs Sniper Elite, FIFA, World of Tanks, LittleBigPlanet, Talking Tom, Hungry Shark, LEGO, Life is Strange and games including Control and Elden Ring - and influencing the development direction of international projects for businesses including EA, Sony, Xbox, Tencent Games, and hundreds more. As Managing Director Seb leads a 20-person consultancy based in the UK and Canada, providing research that drives game development decision-making, as both a consultant research strategist and the company Director. Seb is a member of BAFTA, community leader within the IGDA Games User Research and UX SIG, prolific speaker and educator, and is based in Brighton on the UK south coast.
