GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Sam MacDermotTechnical Project LeaderIKEA Marketing & Communication AB

Sam has worked in the field of computer graphics for the past 15 years. During this time, he has been part of several studios, producing photorealistic art directed imagery for architectural and interior design clients. Now residing in Sweden, he joined IKEA Communications in 2018 where he continues to be tightly involved with 3D artistry, acting as an interface between internal and external developments within computer graphics. As a Technical Project Leader for the IKEA Digital Lab, he oversees projects which aim to leverage IKEA's home furnishing expertise, wide product offer and unmatched 3D foundation, to enable the next generation of immersive customer experiences.

Presenting: