Games marketing professional with 8+ years in gaming. Expertise in Mobile User Acquisition & Analytics, Organic growth (ASO), and Creatives. Heavily focused on mentoring talents and growing strong marketing teams with a culture of ruthless experimentation and focus on development.
As a UA Lead at Dots, drove 2x Revenue growth for a 5-year-old product leading to the acquisition by Take-Two Interactive.
Previously was the first UA person in Melsoft, building the UA competence from scratch in 2016, setting up analytics, and hiring the first talents. Recently Melsoft was acquired by Moon Active.
Passion for marketing, games, interest in psychology, pursuit for excellence, and desire to help other talents succeed - altogether help build the best gaming marketing teams and lead business for growth.