Speakers 2025

Tina Merry is a seasoned game industry leader with over two decades of experience in production, leadership, and team building across AAA, mobile, and emerging platforms. She has led global teams and shipped high-profile titles, including over a decade at Electronic Arts, where she navigated the complexities of large-scale development and cross-cultural collaboration.
As the CEO of Simply Sweet Games, Tina is dedicated to creating accessible, high-quality casual games that resonate with diverse, often underrepresented audiences worldwide. She believes that who makes games shapes who plays games and is committed to fostering an industry where inclusivity, sustainability, and innovative design drive success.
Beyond game development, Tina is a sought-after consultant, speaker, and advocate for inclusive leadership and industry transformation. She is passionate about mentoring the next generation of leaders, helping studios build strong, diverse teams, and redefining how games can engage and empower a broader audience.

Presenting:

• Crafting Worlds, Building Teams: The Power of Culture in Game Development
• Independent Games Summit: Making Room