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Isabelle MocquardHead of Product StrategyBehaviour Interactive

Video games are Isabelle Mocquard’s passion—both building and playing them. She is Head of product strategy at Behaviour Interactive, Canada’s largest independent game developer. She first started at Behaviour as Product Manager on the horror game Dead by Daylight and defined the strategic building blocks to strengthen the project’s success. Along the years, she accumulated a vast range of experiences on the international scene in Product Management and Economic Design, working as a Marketing Product Manager on Ubisoft’s Watch_Dogs, Monetization Director on Ubisoft’s Rainbow Six Siege, and Monetization Product Manager on Riot Games’ League of Legends. Isabelle has a reputation for building thriving business models for video games. Her philosophy is simple: she firmly believes that the most effective business models are based on respect, trust and transparency. Her passion for games and business models has also led her to be a speaker at prestigious conferences such as TEDx or the MIGS.

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