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David Ortiz LapazCommunications DirectorICO Partners

David Ortiz Lapaz is a Spanish computer engineer with 15 years of experience in the video games industry. He has held roles in journalism, software development and communications before joining NCSOFT where he was part of the marketing team launching Guild Wars 2 and Guild Wars 2: Heart of Thorns. During his 5 years with the company, he built ArenaNet's state-of-the-art influencer marketing programs and lead the community team in Europe. This included Kickstarting ArenaNet's influencer marketing capabilities from the ground up, including creating proprietary software to sign contracts with over 100 YouTube and Twitch content creators with a team of just 3 in less than 12 months. The program was generating six-digit revenue figures through affiliation within the first year, and became a primary form of marketing for the company. In his most recent role he was in charge of Kano Computing's content marketing, PR and influencer marketing efforts, taking the company to the world's #2 in FastCompany's top 10 most innovative companies in consumer electronics, only behind Apple. He has been responsible for campaigns delivering over 30M views on YouTube, managing seven-digit marketing budgets and delivering world-class campaigns within the toy, parenting and games space. David's current role is Communications Director at ICO Partners, where he is in charge of the overall company client portfolio, covering PR and influencer marketing campaigns for games such as Magic: The Gathering Arena, World of Warships and Northgard, amongst many others.

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