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March 9-13, 2026
Moscone CenterSan Francisco, CA

Speakers

Dana TrebellaFounderSpoke and Wheel Strategy

Dana Trebella is the founder of Spoke & Wheel Strategy, a company established in 2015 that focuses on marketing, PR, and brand strategy for games. Prior to starting Spoke & Wheel Strategy, she worked at PR agencies both in Chicago and NYC, marketing a vast variety of consumer products (think a lot of liquor brands!), and ultimately decided she wanted to collaborate with people who are passionate about making art, expressing creativity, and cultivating authentic experiences. She was also one of the co-organizers of Bit Bash, Chicago's alternative games festival from 2015-2020. Dana has a Master's in Integrated Marketing Communications from Northwestern University and a Bachelor's in journalism and theatre from Indiana University. She lives in Santa Monica with her husband, Whitaker, and two mini goldendoodles, Chester & Westport (but Chicago will always feel like home).

Presenting: