Tomoko Ushiro is a Business Producer at ambr, Inc., a leading metaverse creative studio based in Tokyo, Japan. She has been involved in the planning and development of cutting-edge VR applications such as Magic: The Gathering Virtual Art Exhibition and TOKYO GAME SHOW VR (TGSVR) 2021&2022. As a producer at the VR start-up, her responsibilities are wide-ranging: business development, corporate and product PR, project management, localisation of VR applications, and much more. By building up media relations and incorporating influencer marketing in a global context, she has successfully brought TGSVR to worldwide audiences. With her international background, now she is mainly in charge of Global Business PR and Development for the co-creation of global VR projects with international IP companies.