2025 Speakers
Kristy Zheng, Senior Lead of Market & User Research, Tencent Games
With over 8 years of game research experience, I have helped improve the user experience of more than 20 games. My specialty is customizing research plans tailored to each game and driving research initiatives as early as possible in the development cycle. By combining analytics with traditional user research methods, I identify points of confusion and frustration during game development, effectively communicating these insights to the development team to facilitate future iterations and enhancements.
