GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Yiheng ZhouSenior Data AnalystNetEase

Yiheng Zhou is currently a senior data analyst at NetEase ThunderFire UX (Leihuo UX), Hangzhou, China, where he analyzes game data, presents results, and gives advice. He graduated from Tsinghua University, with a PhD degree. His research interests include data mining and machine learning covering recommendation strategies, Game AI, etc. He focuses on using data and algorithm to improve user experience in several NetEase's games, and design the A/B test platform to verify these improvements and conduct in-depth causal analysis.