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With 12+ years of experience in games, Steph Chow is a UX Specialist and Creative Director dedicated to creating exceptional digital products and games for a global audience in the free-to-play (F2P) market. As the founder of XAMA, a creative UI/UX consultancy, she helps teams build and refine high-quality experiences for AAA game studios, Fortune 500 companies, and startups. At Disney Games, she combined creative direction with UI/UX for mobile titles featuring brands such as Pixar, Disney, and Marvel. She later broadened her experience as a Marketing Art Director at Supercell, where she developed localized creative strategies to strengthen Clash of Clans and Clash Royale's presence in the Japan market, focusing on retention and acquisition. She also provided UI/UX insight and creative consultation to Supercell teams regarding new games' global appeal and approachability in the Japan market. Steph previously spoke at GDC's UX Summit in 2018 about immersing creative worlds into usable UI, and returned in 2019 to discuss conveying player growth through UX strategy and in-game visuals. She now volunteers as a UX Summit Chair to help curate the GDC UX Summit.

Celia Hodent is recognized as a leader in the application of user experience (UX) and cognitive science in the game industry. Celia holds a PhD in psychology and has fifteen years of experience in the development of UX strategy and processes in video game studios. Through her work at Ubisoft, LucasArts, and as Director of UX at Epic Games (Fortnite), she has contributed to many projects across multiple platforms, from PC to consoles, mobile, and VR. Celia is also the founder of the Game UX Summit, advisor for the GDC UX Summit, member of the Foresight Committee at CNIL (National Commission on Informatics and Liberty, an independent French administrative regulatory body). She currently works as an independent consultant, helping studios increase the likelihood of their games to be engaging and successful. Celia also provides guidance on the topics of playful learning, ethics (founder of ethicalgames.org), unconscious bias, and inclusion in tech. Celia is the author of The Gamer's Brain: How Neuroscience and UX can Impact Video Game Design (2017), The Psychology of Video Games (2020), What UX Really Is: Introducing a Mindset to Great Experiences (2021), and co-editor of Game Usability: Advice from the Experts for Advancing UX Strategy and Practice in Videogames (2022).