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Title: Managing Director
Company: Player Research
Sebastian Long is MD of Player Research (a Keywords Studio), the leading agency for insight into players and play. As a gameplay researcher Seb led design-improving playtest studies for hundreds of games, spanning all genres, audiences and platforms - including for beloved IPs Star Wars, FIFA, Sonic, World of Tanks, LittleBigPlanet, Talking Tom, Hungry Shark, LEGO, Dark Pictures, Life is Strange — and seminal games including Control, Elden Ring, and Cyberpunk 2077: Phantom Liberty. Seb has consulted on gamedev insight strategies for teams including EA, PlayStation, Xbox, Tencent, Bandai Namco, Ninja Theory, and hundreds more. As Managing Director Seb leads a 25-person consultancy based in the UK and Canada, providing world-class research that drives game development decision-making. Seb is a member of BAFTA, community leader within the IGDA Games User Research SIG, prolific speaker and educator, and is based in Brighton on the UK south coast.