Agenda
$7M for Charity on itch.io: A Primer for Successful Charity Bundles
Brandon Sheffield (Creative Director, Necrosoft Games)
Pass Type:
Academic Pass, Festival Pass, Game Changer Pass, Indie Pass, Start-Up Pass -
Get your pass now!
Hot Topics:
Inspirational
Track:
Culture & Sustainability, Marketing
Audience Level:
All
Format:
Lecture
Vault Recording: TBD
Audience Level: All
Game bundles on itch.io have raised millions for charity. But Itch is not primarily a bundle platform, nor is it a charity platform. As such there are a lot of pitfalls you can step into when creating one of these. There's back-end stuff to worry about, and plenty of time-sinks that can eat away at your will. As someone who has created three very successful bundles including the $6.3m bundle for Ukraine, I will share how to create a bundle that's primed for success while also preserving your sanity.
Takeaway
Attendees will learn the ins and outs of the bundle creation process, be given tools (spreadsheets!) for making their lives easier, and learn how to push these bundles in ways that will get picked up by press and social media so that the charity gets the most money possible.
Intended Audience
Anyone interested in creating bundles for charity, or even those who want to create bundles for their own projects, though that is less the focus, should get something solid out of this.