Agenda

This session is built for indie developers, small studio teams, and producer-led game projects looking to launch with the strategic precision of a AAA studio, without the AAA budget. If you're building your first go-to-market plan, trying to stretch limited resources across marketing channels, or wondering how to make data-driven decisions without a full analytics team, this panel will walk you through a proven, stage-gated approach to bringing your game to market.

Indie games are competing in an increasingly crowded marketplace where discoverability is harder than ever and marketing budgets can't keep pace with player expectations. The difference between a successful launch and a quiet release often comes down to planning: knowing when to invest, what to prioritize, and how to adapt as you learn more about your audience.

Led by Kerri Norton of Open World, alongside Brynjar Eli Gigja, CEO & Game Director of Cygnus Cross International Ltd, this conversation bridges research-backed strategy with on-the-ground indie execution. Together, they’ll break down real gameplay behaviors, use research to inform platform and creator strategies, and build content, paid media, and activation plans that evolve as your understanding of your players deepens. The goal is a go-to-market approach that stays dynamic, keeps data fresh, and ensures every dollar is spent intelligently.