Agenda
Acquire Brainrot: Marketing Your Game With Shorts
Toby Murray (Studio Director, Secret Plan Games)
Pass Type:
Academic Pass, Festival Pass, Game Changer Pass, Indie Pass, Start-Up Pass -
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Track:
Marketing, Business Strategy
Audience Level:
All
Format:
Lecture
Vault Recording: TBD
Audience Level: All
Most devs know they should be marketing their game, but find daily content creation daunting or unsustainable. This talk demystifies that process with the actual workflow, tools, and decisions behind it like batching a week of videos in a single sitting, using TikTok's auto-captioning to cut down editing time, using one big editing project to reuse footage.
Over Flock Around's six-month development cycle, Toby Murray posted a short every single day to market the game and build a community resulting in 240+ videos across platforms, growing an audience of almost 60k followers and generating over 20 million views.
Come learn how to embrace short form content marketing for your next project and validating it has an audience that will support it.
Over Flock Around's six-month development cycle, Toby Murray posted a short every single day to market the game and build a community resulting in 240+ videos across platforms, growing an audience of almost 60k followers and generating over 20 million views.
Come learn how to embrace short form content marketing for your next project and validating it has an audience that will support it.
Takeaway
Attendees will learn how to validate a project's audience before committing fully, how to build a sustainable daily-posting workflow, and how social media doubles as a free focus group for player feedback.
Intended Audience
This talk is intended for developers starting or prototyping their next project. The talk will skew towards independent games, but the knowledge provided is applicable to any game. Basic understanding of game development is assumed, as well as a willingness to learn basic video editing skills.