Agenda

At GDC 2025, EPAM brought together a diverse group of industry experts to explore the rapidly evolving role of AI within the gaming industry. In this executive panel, experts will discuss how to leverage agentic AI and massive real-time player data to gain deeper insights into player behavior and preferences, enabling hyper-personalized gaming experiences and marketing that drives engagement and loyalty. Learn how cutting-edge AI technologies are reshaping player experience, from dynamic in-game content tailored to individual players to personalized support and adaptive storytelling. Hear from industry leaders as they share exclusive insights, real-world case studies and actionable strategies to implement AI-driven player 360 and personalization in games. This session offers a glimpse into the future of game development and the real-world impact it will have in 2026, empowering you to stay ahead in the rapidly evolving gaming landscape.

Takeaway

Attendees will gain actionable insights into leveraging agentic AI to analyze player behavior, enabling hyper-personalized experiences like dynamic in-game content and marketing. Learn from real-world case studies and industry leaders how AI-driven personalization boosts engagement, retention and monetization—empowering you to stay competitive in the rapidly evolving gaming landscape.

Intended Audience

This session targets high-level decision-makers, including studio executives, creative directors, product managers, business development leaders, marketing strategists, tech innovators, development directors and AI leaders. It is designed for professionals shaping the future of gaming platforms, offering insights into leveraging AI for player understanding and hyper-personalized gaming experiences.