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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

AI + Games: More Creativity in Production, Deeper Fun in Gameplay (Presented by Meshy)

Ethan Hu  (CEO and Founder, Meshy AI)
Fouad Jeniani  (Technical Art Director, Technicolor Games: a TransPerfect Gaming Studio)
Chris Kruger  (Co-Founder, Jars AI)
Josh Loveridge  (General Manager, Stratton Studio Games)
Location: Room 2024, West Hall
Date: Thursday, March 12
Time: 10:10 am - 11:10 am
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Game & Production Technology
Vault Recording: Video
Audience Level: All
Meshy

Presented by Meshy AI CEO Ethan Hu and friends, this session dives into two ways AI is transforming games: (1) "AI-empowered production" — using 3D AI tools like Meshy to help developers build better games, and (2) "AI-native games" — using AI to invent entirely new kinds of gameplay.In the first part, Ethan will share a 2026 perspective on what works (and what doesn't) when using 3D generative AI as your game-development copilot, and where the technology is headed next. Speakers will also demo real workflows showing how Meshy's 3D AI is used in game development and education.In the second part, we'll talk about adding an "AI engine" into games themselves. Speakers will showcase creative ways to weave AI into gameplay to make games more dynamic, surprising, and fun.

Takeaway

Attendees gain a clear understanding of how AI is reshaping game creation across ideation, production, and collaboration. They will leave with practical insights into how generative tools accelerate workflows, expand creative possibilities, and redefine the skills and processes that modern game teams rely on.

Intended Audience

This session is designed for game developers, producers, technical artists, and educators interested in how AI will influence future workflows. A basic understanding of game-production processes is helpful, but no prior experience with specific AI tools is required.