GDC Festival of Gaming is part of the Informa Festivals Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

AI Models for 2D Generation

Alexis Rolland  (Director, Ubisoft, La Forge)
Location: Room 3004, West Hall
Date: Monday, March 9
Time: 3:10 pm - 4:10 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: Entry-Level
Track: Visual Development
Format: Lecture
Vault Recording: Not Recorded
Audience Level: Entry-Level

Ubisoft La Forge shares its pioneering work in generative AI for 2D image creation, built through close collaboration between artists and R&D teams. This session explores Ubisoft's research around a creator-first approach that respects artistic intent while addressing real production challenges such as accelerating visual ideation and reducing iteration cycles or repetitive tasks. From data preparation to training and human evaluation methods, attendees will gain insights into how Ubisoft has developed workflows using proprietary data, internal and open-source tools. They will also understand how models can be fine-tuned with minimal data, making them accessible to smaller studios. The talk will showcase various AI models developed at Ubisoft and how they are integrated into game production pipelines to support artists working on concept arts, texturing and materials creation.

Takeaway

Attendees learn how Ubisoft fine-tunes generative AI models for concept art, textures, and game items thumbnail using proprietary data and open-source tools. They gain practical insights into workflows, artist-led evaluation, and how LoRA models can be trained with just 30 images—making AI integration feasible even for small studios.

Intended Audience

The intended audience is technical artists, tech-savvy artists, machine learning enthusiasts or researchers interested in having a glimpse at applications of AI in the industry. There is no prerequisite knowledge required for this session.