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GDC Festival of Gaming
March 9-13, 2026
Moscone CenterSan Francisco, CA
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'Angry Birds' Meets GenAI: Transforming Rovio's Asset Creation with AWS (Presented by Amazon Web Services)

Ignacio Amaya de la Pena  (Principal Machine Learning Engineer, Rovio)
Ruphar Dhawan  (Senior Account Manager, AWS)
Location: Room 2024, West Hall
Date: Wednesday, March 11
Time: 11:30 am - 12:30 pm
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Game & Production Technology, Production
Format: Lecture
Vault Recording: Video
Audience Level: All
Ignacio Amaya de la Pena
Ruphar Dhawan
Rovio
AWS

Explore how Rovio, the creator of Angry Birds, is reimagining game asset creation using AWS's generative AI services. Using Angry Birds Dream Blast as a real example, this session explores how GenAI—powered by Amazon SageMaker and Amazon Bedrock—fits into live game production, enabling faster content creation while maintaining art direction and brand consistency.

Takeaway

Attendees will learn how Rovio used AWS services to integrate generative AI into a live game production pipeline, with practical lessons on scaling asset creation while preserving art direction and creative control.

Intended Audience

This session is for game developers, technical artists, art directors, and production leaders interested in applying generative AI to game development. No deep AI expertise is required; familiarity with game production pipelines and live game workflows is helpful.