Agenda

How do you build a thriving game community, then step back and let it run itself?

In this session, Emma Smith-Bodie, Community Manager at Playstack, shares how indie hit Balatro cultivated a self-sustaining player community on Discord and Reddit. From creating the right foundations to knowing when to let go, she'll walk through practical tactics for attracting early players, maintaining long-term engagement, and handing over the reins to your fans.

Learn how to foster loyalty, spark genuine conversation, and recognize when your players are ready to lead. You will leave with actionable strategies and a new perspective on community building, one where stepping back is the ultimate sign of success.

Takeaway

Learn how setting up your Discord and Reddit with the right aims, utilizing early engagement tactics, and setting the tone play a role in attracting players to your community

Discover how to build loyalty with consistent, meaningful interactions whilst balancing official announcements with organic contributions

Explore the early signs of success when a community is ready to transition to a player-led space

Intended Audience

This talk is for community managers, indie devs, and publishers looking to build strong, player-led communities. No prior knowledge is required, just an interest in community strategy and a desire to create spaces that thrive beyond day-to-day management. Ideal for those launching new titles or evolving early-stage communities.