Agenda

Game branding extends beyond merely combining a logo with key art; it's the essential connection between the immersive game world you've created and the players you aim to captivate. In our discussion, we'll explore the balance between brand consistency and flexibility, and examine how branding strategies differ in live service games versus non-live service games.

Leveraging our experience in crafting visual identities for major titles from PlayStation and Bungie, we'll reveal the strategies, creative principles, and player engagement and marketing insights that drive our approaches.

Takeaway

Explore actionable tips and best practices for extending game branding beyond the confines of the game itself. Learn how to effectively collaborate with diverse teams and stakeholders to craft a visual identity that not only stands out but also endures in a fiercely competitive market. Ensure your brand and art resonates across all platforms, maximizing its usability, impact, and longevity.

Intended Audience

This lecture welcomes everyone interested in elevating their skills in brand and visual design within the gaming industry. Whether you are a seasoned designer, a creative professional in marketing and publishing, or someone overseeing a logo or branding project for your game, this session is for you.