Agenda

Delta Force has been a Steam top 10 mainstay, and Team Jade has learned a lot from this journey. The team behind the game built a global publishing pipeline from scratch to cultivate and support a global fanbase. This microtalk session covers the creation of a marketing roadmap to achieve a high impact-to-cost ratio, conducting PR to create a narrative and maintain exposure, and finding, engaging, and retaining content creators to bring organic traction and content to the game and community.

Takeaway

Attendees will learn actionable strategies and useful tips for marketing their game, no matter the team or game size. They will understand how to combine product milestones with marketing beats, build a strong PR presence, and create a robust influencer ecosystem.

Intended Audience

This talk is aimed at marketing managers, PR and community professionals, or anyone interested in marketing a game. It offers valuable insights for attendees of all experience levels, providing both a general overview and practical tips learned from real-world publishing scenarios.