Agenda

How do you create a world where Buzz Lightyear can live in harmony with Scar from The Lion King — without one trying to defeat the other? In this session, Josh Labelle, Creative Director of Disney Dreamlight Valley, explores the creative and production strategies behind building a vibrant, IP-rich narrative game. From quest pipelines and dialogue workflows to character voice preservation and unexpected crossover moments, this talk offers a behind-the-scenes look at crafting stories in a shared universe. Ideal for narrative designers and producers navigating complex live service games.

Takeaway

Attendees will learn how to balance multiple IPs in a live service game, maintain authentic character voices, and build a scalable narrative pipeline that delivers consistent content updates without sacrificing quality or tone.

Intended Audience

This talk is intended for narrative designers, writers, producers, and studio leads working on IP-based or live service games. Familiarity with narrative pipelines or licensed IP collaboration is helpful but not required.