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GDC Festival of Gaming
March 9-13, 2026
Moscone CenterSan Francisco, CA
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All Sessions Speakers

Build "Living Games" with AI

Jack Buser  (Director for Games, Strategic Industries, Google Cloud)
Location: Blue Shield of California Theater, YBCA
Date: Tuesday, March 10
Time: 10:30 am - 11:00 am
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Track: Luminaries Speaker Series
Format: Lecture
Vault Recording: Video
Jack Buser

Evolve beyond Live Services into "Living Games" that rapidly react to player behavior. Google demonstrates how Generative AI closes the loop between player behavior and content creation. Attendees will gain practical strategies for scalable implementation, solving IP challenges, and managing costs to build the next generation of endlessly replayable, responsive experiences.