Agenda

As games increasingly launch across console, PC, and mobile, ensuring a seamless player experience on every platform has become crucial, yet it remains a complex challenge. PlayFab is reducing this complexity by offering a suite of cross-platform services for identity, multiplayer, progression, community, live ops, economy, and data. This session explores how PlayFab's cross‑platform capabilities help developers remove backend overhead, avoid fragmented player ecosystems, and reach larger audiences with less friction. Through real‑world examples from successful titles, we'll show how studios are already using these services to accelerate development and support players wherever they choose to play.

Takeaway

Attendees will gain a clear understanding of how Xbox helps developers reach the broadest possible audience by lowering barriers to adopt cross-platform services for Xbox creators.   

Intended Audience

Current Xbox partners and teams evaluating Xbox services will benefit most from this session. It is also valuable for game developers building or planning cross‑platform titles. Basic familiarity with backend systems is helpful but not required.