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March 9-13, 2026
Moscone CenterSan Francisco, CA

Agenda

Building for the Future with Xbox (Presented by Microsoft Xbox)

Jason Ronald  (VP, Next Generation, Microsoft Xbox)
Location: Room 3001, West Hall
Date: Wednesday, March 11
Time: 10:10 am - 11:10 am
Pass Type: Festival Pass, Game Changer Pass - Get your pass now!
Audience Level: All
Track: Game & Production Technology
Vault Recording: Not Recorded
Audience Level: All
Microsoft Xbox

2026 marks the 25th anniversary of Xbox, a milestone that reflects a legacy of innovation, community, and the joy of play. From our first Xbox console to Xbox Series X|S, from Xbox Live, to Xbox Game Pass, and Xbox Cloud Gaming, and the recent launch of the ROG Xbox Ally, Xbox has continually evolved to meet players where they are. As we look ahead, we remain focused on empowering game creators and enabling seamless play across devices. Join us for a conversation about the vision shaping the future of Xbox and how we're building a more flexible, connected future for game creators and players everywhere.

Takeaway

Developers will learn:
- How Xbox's 25-year evolution—from console to cloud—shapes its future platform vision
- How innovations like Game Pass, Cloud Gaming, and ASUS ROG Xbox Ally enable play across devices
- How Xbox is empowering creators with a more flexible, connected ecosystem.

Intended Audience

Game developers, technical leaders, and studio decision‑makers building for console, PC, cloud, or emerging devices who want strategic insight into Xbox's platform direction, tools, and long‑term vision—especially those interested in creating seamless, connected player experiences and scaling games across a flexible, evolving ecosystem.