Agenda

Join Justin Scarpone, Executive Vice-President & Global Head of Transmedia at Sega, and acclaimed moderator Andrea Rene (Executive Producer at Shortie Media and co-founder of What's Good Games) for an illuminating conversation on how leading gaming companies are evolving into entertainment powerhouses that captivate audiences across film, streaming, merchandise, live shows, location-based entertainment, and beyond.

Drawing from his remarkable 30-year career spanning Disney's global entertainment empire and Scopely's mobile gaming success, Justin will share exclusive insights on Sega's ambitious transmedia strategy, including the phenomenal success of the Sonic the Hedgehog movie franchise, which has become the catalyst for explosive growth in merchandising, animation, experiences, and streaming content.

This session offers an exclusive look into Sega's revolutionary approach to IP expansion, transforming beloved video game characters into global entertainment brands that resonate across generations and cultures.