Agenda

This session is about the operating model behind brand + performance. Avia and Meta will share a practical playbook for partnership-led growth—how teams co-define objectives, co-build creative, and run a shared testing and learning cadence so brand storytelling and UA execution work as one system. Attendees will walk away with an actionable framework for aligning stakeholders, accelerating iteration, and improving efficiency through a consistent measurement mindset.

Takeaway

Attendees learn how Meta and AviaGames work together to run brand and performance as one marketing system. They take away high-level principles for partnership-led growth—how teams align objectives, co-build creative, and maintain a shared testing-and-learning cadence that improves iteration speed and measurement consistency.

Intended Audience

This session is for anyone working on growth and marketing, including brand, UA, creative, analytics, and partner teams. It benefits practitioners who want brand storytelling and performance execution to work together through clearer alignment, faster iteration, and a shared measurement mindset. No advanced expertise is required.